Newswire Announces Performance Based Public Relations

Performance Based Public Relations an Industry Game Changer

EXT has developed a new patent that really is presenting a beneficial change in the Public Relations industry. The patent is for a protocol, process, and procedure that will allow Public Relations Firms expansion of their purposes and operations, better providing support and encouragement of a performance based Public Relations campaign. It may be a bit to digest at first, but understanding the state of performance evaluation within the Public Relations industry can clear it all up. Public Relations is a largely communications oriented, indirect form of promoting businesses and services. As communication serves as a main component of PR, it can sometimes be quite difficult for a Public Relations Firm to provide campaign performance, such as reach, influence, and impact, to the client. Basically, performance measure and compensation rates are only able to be provided through a qualitative assessment of value, or QAV.

Traditional Performance Measure
As previous performance measures of Public Relations campaigns have been limited to a QAV, contracts are always subject to renegotiation, as well as a lower profit margin and price commoditization of the PR services. What this all means is that a successful Public Relations Firm campaign can actually hurt the campaign overall causing a decrease of the QAV and a price commoditization much quicker. The firm actually has to focus more on short term clients in order to control revenue as it the campaign generates instable revenue causing difficulty in obtaining any type of institutional financing.

Quantifying QAV
To better bring price and value together when providing performance reports to clients, an actual system has been developed to measure the actual value of the campaign. The patent describes a combination of a baseline formula with inputted weighted values, an analytical reporting system tracking and monitoring the campaign performance. Through these sub-systems combined with a specialized management, a campaign specific performance index allows many options never before offered and greatly needed.

Benefits of Campaign Specific Performance Index in QAV Measurement
Using a campaign specific performance index in order to measure the QAV of a Public Relations campaign provides many benefits and methods of measuring performance and value that have never before been implemented.

• Utilization of campaign specific performance index as financial vehicle for negotiation
• Protection of Public Relations Firms’ work product from price commoditization
• Creation of a client invoice and work product payment through a firm provided line of credit
• Enhancement of firm’s revenue model
• Retention of clients
• Performance of a Public Relations intelligence report
• Creation of performance based contract negotiation
• Creation of performance based notes
• Creation of a compensation index that is performance based

What This All Means
This patent is going to change the Public Relations industry greatly, allowing campaigns to be paid based on performance based value, and firms to control their revenue and performance monitoring. As EXT is proving to become a leader in the PR industry, it is providing new age solutions that are going to benefit the client and the firm involved in any campaign of any size. What is the patent truly proposing? A new and more accurate measure by which to fully analyze the true value of a Public Relations campaign, through methods that surprisingly have never been used before, is now allowing Public Relations firms to negotiate a price that reflects the true value of their work product based on various reports provided by the Public Relations analytical reporting system. This not only offers accuracy but true and appropriate accommodation, as well as providing clients with comprehensive detailed reports, never before provided, showing where each campaign is reaching, influencing, and penetrating the community. This is all very industry changing using new methods and providing never before seen accommodations.