Lisa McCarthy Interviews Crowd Souring Founder, Lisa O’Rell of Skin Metro
Lisa O’Dell is an entrepreneur and expert in leveraging crowd souricing in the field of skin care. She has developed a number of businesses over the past few years. She has significant experience in developing a platform for marketing different brands and products. Her 20 years of experience in the personal care industry has earned her a distinguished name in the development of business firms. Her specialties include business development, with long-term growth, marketing, sales, leads, advertising, promotion, and sustainability planning strategies and methodology techniques.
She has been a founder of a number of businesses over the passage of time and in the duration of gaining her valuable experience, has worked in a number of significant positions. Lisa has rendered services in the field of designing and manufacturing of different types and styles of business ventures. She has been providing various kinds of services and advice in the field of career opportunities, job inquiries, business deals, joint ventures, and reference requests.
From 1987 to 1997, she developed and became a prolific founder of Essene Bello and a co-founder of Waves Design Studio at Essene Bello. She then acquired the position of Account Executive in the Orange County, in Los Angeles California at Dermalogica.
Dermalogica is an organization, which provides skin care for face and body products and is considered as the number one choice for skin care professionals, worldwide. They have dedicated themselves in giving all kinds of services in the field of skin care, through professional recommendation, innovation, and education.
Dermalogica has had a reasonable amount of success in the health care field, despite avoiding any type of overblown hype and promises of miracle cures. Perhaps this is the reason why they have also been able to avoid negative advertising. Lisa O’Rell worked in this company from 2001 to 2004. During her tenure, she managed the 20-year-old company’s foundational territory or home office. In her time, she developed the organization’s growth sequential and increased its profits by 20% each year. By pioneering a “territory refinement program” she proactively closed all underperforming accounts. She is responsible for up to four large undergraduate school accounts, which provide product education, treatment education, with training for Dermalogica/International Dermal Institute corporate events and trade shows.
From 2005 to 2008 she worked as an Account Pioneer at SoCall & Hawaii, Corporate P .R. and Marketing Intraceuticals, LLC. Prior to development of SM, Lisa pioneered U.S. territory for Australian oxygen equipment distributor and manufacturer. She designed, pitched and won prestigious placement in the 58th Annual Prime Time Emmy Nominee Gift Bag in the coursework of Intraceuticals.
She also worked with the Academy of Television Arts & Sciences to design promotion materials and gift packaging. Lisa O’Rell also coordinated with prestigious dermatologists and spa treatment providers in Los Angeles and New York to provide Emmy Nominee and Award Recipients with treatments and product reimbursement by the organization.
She has a registered patent with government under the USPA which is the “Method and System for Skincare Analysis” on United States Patent Application US 61/510,327 which has been filed in July 21, 2011.
From 2007 to present, she has been working as a co-founder at SkinMetro. SkinMetro empowers status skincare brands to engage and connect via crowd sourcing with consumers through information-driven luxury shopping experiences. A proprietary program uncovers each consumer's unique skin type and conditions and delivers targeted, brand-specific purchase recommendations, which inspires consumer confidence and builds brand value.